Enter your site, go to the articles section, click Add New, and start creating your post from the title. Here’s how to write a blog article. But to create compelling content, you also need knowledge and time. But above all, you have to have a long-term plan. You do not forget an SEO editorial plan to get good results and tackle writer’s block. Each item opens the door to position your brand. Creating content means entering the logic of inbound marketing and being found when people need you. But how do you create a blog post?
Identify A Topic To Address In The Post
Before starting to write the article, you need to identify a theme. This happens thanks to robust keyword research work. That is the search for keywords. The goal is not to look for keywords to insert in the text but to understand the topics to be addressed to give the public a good editorial calendar. Organize the topics that are useful for your purpose and use SEO tools to understand which issues are likely to bring traffic. It would help if you had an estimate of the possible interest of the public; otherwise, you risk publishing an article for the losing blog.
Analyze Main Keywords To Write
How to write a blog article starting from keyword research? I prefer to enter a term that interests me and evaluate monthly search volume. But also the keyword’s cost per click and the search’s evolution over time. To do this, you can use a series of search engine optimization tools:
- Answer The Public.
- Google Trends.
Is this essential? Yes, I can understand if a topic is growing and has an adequate audience for the needs. At this point, I decline research in another way. In the past, we worked crudely: take a query with a good volume of traffic and try to reach it by repeating, where possible, the keyword in the text. Today all of this is of limited value. What matters is the work on two basic concepts:
- Understanding the audience’s search intent.
- Write content capable of satisfying it.
SEO tools such as Keyword Planner, Semrush, and Majestic are not enough to work on this point. You have to study the context in which you want to act, which means observing the SERP. That is what others have done to achieve a result. On the contrary, a result that is not necessarily linked to positioning for the most voluminous keyword.
This graph from Ahrefs shows how broad and diverse the world of undemanding queries is from a monthly search standpoint. Such as the long-tail keywords that can bring profiled traffic, capable of making your business invoice. Don’t limit yourself to volume but consider the use of positioning in the SERP. This is your goal.
Define The Structure Of The Blog Post
How to write an article for a blog? You have to know the needs of the public. With the keyword analysis, in addition to defining the main topic, you can discover the issues. Identify the most important topic, the linchpin of your blogging activity. Then with Answer, The Public, or Google Suggest, find out what people are asking about a topic. And with a mind map, he starts organizing H2 and H3 of the lineup. This is an example created with Coggle. Such work is not always necessary, but writing the most complex and vital articles is indispensable.
Choose A Post Title And Subtitle
How to write a blog article? I start from the headline, the text string that allows you to introduce the post and understand what the topic is. What should a compelling title for your article look like? There are three decisive characteristics:
- SEO friendly.
Writing a striking headline is a significant step in creating a good article, but along with the headline, you need to work on the subtitle to give more information above the fold. And keep the newly arrived reader on the page.
Define A Post-Opening Image
Use images with care when writing a blog article. They must be representative and optimized for the web. This means following the main rules for SEO image optimization, which concern three fundamental points:
- Insert the alt tag.
- Rename images.
- Compress photos.
But, above all, you must choose a visual capable of representing the content you are creating: look at this collection of sites with free images for blogs.
Think About Mobile Optimization Of Your Blog
When Google talks about the mobile-first index, what does it mean? Which will look first at the version designed for smartphones and tablets and then move on to the desktop one. Because this is the most crucial road, the future of the internet will be decided on these devices. So you can’t be satisfied with a responsive theme: you must also learn to write to be suitable for mobile use. This means:
- Minimize obstacles to good readability.
- Upload photos that are light on upload and valuable.
- Use short paragraphs, and eliminate unnecessary sentences and words.
- Add bold to emphasize the quality.
- Use H2 and H3 indicative for the various sections of the post.
- Add anchor text that can guide the user.
You should have already optimized these steps for the desktop version. But a post must think about everything related to mobile to turn any common-sense activity into daily practice, especially regarding the text’s legibility.
Choose Images And Reduce The Weight Of The Photos
When they ask me how to write an article for the blog, I always remember to take care of the visuals also from the point of view of usability. Reduce the weight of your photos to publish a quick web page. My solution: pass photos to Optimizilla.
- Reduce the Kb of the photos.
- Upload the visual in the correct size.
- Indicates pixels in the HTML code.
- Use the valid format (JPG, PNG).
- Reduce the number of images.
If necessary. Do the photos serve to make everything more valuable and exciting? Well, you can put them on. What if you enter them as a simple element to break up the text? Better to avoid this solution because it weighs down the page and reading. In any case, the important thing is always to use the main tools to reduce the weight of the images.
Develop The Blog Article Content
You have to write blog posts using the tools at your disposal to improve the readability of a text. You have attracted attention. You have brought them to your blog: now, it makes it easier to read. How? How can you write a compelling post?
- Avoid word blocks.
- Divide the text into paragraphs.
- Take advantage of bulleted lists.
- Use simple periods.
- Eliminate what you don’t need.
- Insert indicative subtitles.
- Bold and italics when needed.
- Create an HTML box to highlight.
Forcing people to adopt a site to the screen means losing reading. A mobile-friendly design is the starting point for readable content. So a quality product can also work on a post’s readability. In this regard, divide the text into headers, and use H2 and H3 to divide the article into sections that describe the topics useful to deepen the case based on the analysis carried out.
Insert The Article Into Tags And Categories
One aspect to consider? Categories and tags deserve detailed attention, also for their SEO optimization. The worst risk to face in these cases? To find yourself with a lot of useless pages. A crawl budget drama. To manage this, I recommend the guide to choose taxonomies on WordPress. I follow a fundamental rule: the article is put in a category, and two or three tags are added, which may not even exist, and are not an obligation.
Close The Post With A Call To Action
The ending of a blog post should be able to summarize and synthesize what was said. Remember that due to the primacy and recency effect, the points on which the public’s attention is focused are precisely the attack and the closure of the article. This means you can use closure to ask readers for something. How to end a blog article? Make a summary, take stock. Maybe add a call to action to invite the reader to do something. For example, leave a message in the comments, download an ebook, or purchase a service.
Reread Several Times And Publish The Blog Post
Last point. To write a good article, reread the text and aim for lightness. Use simple words to articulate your posts: use straight, familiar, and conversational sentences. Rereading the text serves to make the text clear and linear. You are fixing errors that could worsen the user experience. What are your experiences on this? What is your goal, young web writer? Slip between these two currents to forge the perfect item. The article is capable of giving the correct information online. But also to snatch a smile, a wave of anger, of indignation. Or maybe a tear. Here are the tips for writing a perfect post from my point of view.