In the digital age, the digital transformation of companies has become a necessity. You have to make the “click.” The focus of the service is now the concept of visibility. Being visible on the Internet is a great advantage to making yourself known to potential customers and increasing sales. To increase visibility, one must focus on priority actions. There are three complementary methods for this:
- Referential: This method makes your website stand out in the various search engines.
- Editorial: It aims to publish relevant content on the web.
- Community-oriented: It is based on a network of Internet users communicating about your company.
Today, We give you three actions to take to increase your visibility on the Internet to end the game of hide-and-seek with your customers.
Invest In A Professional And Up-To-Date Website Backed By Critical Features
Your website is the number one trump card for your visibility. Today, 90% of your customers’ buying process is online. Hence, owning this tool that gives 24/7 visibility to your store is necessary. You must pay great attention to its quality. This must be attractive to your visitors. If it’s poorly designed by hobbyists or amateurs who don’t have the necessary skills, it can quickly do the opposite and alienate your customers.
Your website is your showcase: it must present your business and your commercial offers, inform your potential customers and lead the Internet user to purchase. For example, a landing page needs to convert visitors into prospects. If you have the budget, we recommend having a professional website built by an agency made up of experts who add their skills together. This is an inevitable strategic investment in the development of your business. It protects against nasty surprises. If necessary, there are certain aids.
Our professionals can accompany you in your requests. The creation of a professional website cannot be improvised. It requires communication, marketing, graphic design, IT, and search engine optimization skills and know-how. The difference between a professional website and a “homemade” website will always be visible. With several hundred references, our team of competent and trained specialists accompanies your project on the Internet from A to Z.
Expand Your Presence On Social Networks
The second way to increase your online visibility is to bet on social networks. Communicating through these platforms offers significant advantages: you can spread information, improve your community, establish a direct relationship with your customers, etc. These new channels, which are becoming more and more numerous, put content sharing and interactivity between users at the forefront.
Setting up a business page or account is entirely free. As a result, your company can be known faster. However, running your social networks requires significant resources and is time-consuming. You can therefore seek professional help to delegate this task. So you can fully concentrate on your business.
Create Your Google My Business Listing
Google My Business (GMB) listing is a must to increase your visibility on the web. It’s an entirely free solution that you can set up with Google My Business. The tool improves your ranking on Google in a local search. Therefore, it is ideal for all local shops and crafts such as restaurants, delicatessens, fashion shops, toy shops, or bookstores. For example, if you search for “Restaurant Saint-Avold,” a Google Maps map will appear on the first page of Google results.
This map then shows the catering establishments located in the town of Nabor. Suppose you click on one of the links. In that case, the Google My Business listing will appear with all the information about the establishment: address, opening hours, telephone, website, customer reviews, photos, description of services, etc. By the way, the reviews Received are a source of credibility for your potential customers.
Likewise, you can explain what you do, note your relevant keywords, and thus optimize the appearance of your website in the results of a local search. So don’t neglect your Google My Business listing. It is aimed at all companies, regardless of their size, regarding the number of employees or turnover. Remember. A professional website, social media, and a Google My Business listing are three of the most effective ways to increase your online visibility. They will help make you known to a broader audience.
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