We have selected ten key steps that every company must know to create a successful newsletter. Here we see
Determine What Your Real Goals Will Be
To make a pamphlet, you should be clear about your showcasing objectives and assumptions. For instance: would you like to expand the number of contacts, advance an item or increment the number of visits to your organization’s site? Considering a reasonable objective, it’s more straightforward to characterize how regularly you ought to email your endorsers.
As a rule, we suggest sending something like one/two bulletins every month with the goal that your organization isn’t excessively intrusive. You can build this recurrence if you produce a ton of content or accept your crowd ought to get more messages. Eventually, assist perusers with becoming acclimated to your messages and assemble a solid and enduring relationship.
Choose Your Newsletter Tool
Once you have defined your goals and how often you send your newsletter, you must choose the best tool to create your newsletters. We consider it one of the most complete and intuitive tools for email marketing. It also has an entirely free plan that will allow you to enter the world of email marketing without facing any initial expense. Sendinblue is the best email marketing platform ever.
Thanks to its easy-to-use email creator and intuitive interface, you won’t be able to do without this tool anymore. If you have any doubts, We invite you to read my post on the market’s most popular Email Marketing platforms. Extra note: never send a professional newsletter through Gmail or any other standard email provider.
Create Your Newsletter Design
Once you’ve set up your email marketing software, it’s time to start creating your first newsletter. Make sure you always keep your brand values and tone of voice in mind when designing your color scheme and layout. We want to give you one piece of advice to use a little relevant information.
Don’t create excessively long emails, or your users won’t read them. Name and email The sender name and email address fields must be consistent. Avoid emails like noreply @, sales @, marketing @, etc. They are too impersonal and do not trust the reader. Try to send engaging emails and find the best way to communicate with your subscribers.
Also, Set Up A Plain Text Version Of Mail
Email marketing tools allow you to create two versions of your emails:
- a text-only version of your newsletter;
- an HTML version with images and custom design.
The text version allows you to reach those users with slow connections, where images are not loaded, or email providers who do not accept HTML messages.
Choose The Font
When setting the font for your newsletter, choose from the most popular options on the internet, such as Times New Roman, Georgia, Tahoma, or Arial. This way, you will ensure that anyone can read your message on any device.
Decide What The Content Of The Newsletter Will Be
The key to a successful newsletter is the content. Select the topics that you think are of most interest to your target audience and that can help you achieve the goals proposed in your marketing plan. Here are some content ideas you can use for your emails:
- corporate blog articles
- guides, ebooks;
- case studies, video testimonials.
- promotions, coupons;
- business announcements;
- upcoming events and webinars.
Each content must have a CTA (call to action) and a link to lead users to the topic. For example, if your goal is to inform your contacts about launching a new product or service, select content that will naturally arouse that interest without being overwhelming.
The Subject Of The Email
When creating a newsletter, the subject is one of the elements to pay more attention to. It is, in fact, the element that must capture the reader’s attention, so try to be creative. You can use emojis and special characters, but remember to be transparent and objective in your proposal. Never make promises that your email will not keep, as your subscribers may get annoyed and, as a result, they may unsubscribe from your list.
A great tactic that brings the company closer to subscribers is to put the person’s name in the opening greeting as if the email was made for them. In addition to attracting attention, this simple course of action improves the loyalty of your users to your brand, increasing the time to read and the likelihood that the recipient will click on the links you send. Precisely for this reason, during your lead generation strategies, never forget to collect the name of your users and the email.
Here’s another point to watch out for: don’t go overboard with the number of links and, whenever possible, use UTM parameters to track your results. Some automation tools include these parameters automatically, so check if yours has this functionality.
Insert Images To Grab Attention
Images can transform the look of your newsletter. If you overdo it, it will have a negative effect: the email will become too heavy and slow to load, frustrating your readers. Therefore, use few images and, when possible, compress them as much as you can. And don’t forget to add alt text to the images (in case they don’t load).
Remember The Footer
After signing, which must be consistent with the sender’s name and email, you can include additional information such as phone number, social media icons, event announcements, etc. It is always good to include your business name, physical address, and an unsubscribe link in bold type. Respecting the wishes of your contacts and customers is the first step in establishing a solid and lasting relationship with your audience.
Make A Test Submission
To ensure the best results, check that all links and CTAs in the body of the newsletter are working, avoid grammatical errors, correspondence problems, misconfigured images, misaligned offers, etc . Take a final look at all the content and make sure both HTML and text versions are set up correctly. Only after having thoroughly examined your newsletter can you authorize its sending. Now let’s make your newsletter operational!
Reply To Each Of Your Subscribers
Don’t think the work is done when your company sends the newsletter to the contact list. If users reply to your email directly, there must be someone to handle these requests. Don’t underestimate this if you want to maintain a solid relationship with your users.
Measure The Results Of Your Newsletter
After sending the newsletter, don’t forget to measure the results obtained from your work to create even more effective relationship strategies and content for the coming months. To evaluate development, keep an eye on the following email marketing KPIs :
- delivery rate;
- open rate;
- click-through rate;
- several unsubscriptions.
Think About How To Improve Your Newsletter
Data measurement is also the starting point for testing new strategies and getting more subscriptions to your newsletter. We recommend that you create A / B tests to see which elements provide the best results within your newsletter. As you gain more experience, you can start doing small tests like:
- location of links and CTAs;
- image types and sizes;
- links highlighted or inserted in the text;
- theme and text in preview;
- sending frequency;
- text size.
A / B testing allows you to identify what attracts your audience the most accurately and, in this way, build newsletters that are increasingly aligned to the needs of your leads.
Keep Your Strategy Consistent And Consistent Over Time
Don’t start your strategy if you don’t know how to carry it out. If you want to develop a genuine relationship with your contacts and customers, you need to be consistent and consistent in your proposal. Plan your work… never get to the point of not knowing what to include in your newsletter.