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NFT And Marketing, How Companies Can Exploit Them

NFTs can create a substantial income, yet they should be coordinated into computerized showcasing techniques utilizing various instruments. NFTs are non-fungible tokens with attractive and irreproducible qualities. Right now, NFTs are testaments of possession, not excessively not quite the same as wise agreements: they are given on computerized masterpieces and bear witness to the uniqueness of every piece. 

In any case, that is not all: on account of NFTs, it is feasible to keep any exchange of responsibility for work referred to on the blockchain. NFTs are demonstrating to ensure incredible enhanced promoting and advanced showcasing systems. They can assist with marking income for however long they are incorporated deliberately with different apparatuses, disciplines, and exercises: from SEO and powerhouse showcasing, a local area the executives, and social missions to co-advertising activities.

NFT And Digital Marketing, As Solutions For Companies

Nowadays, many brands are betting on NFTs, although it is difficult to quantify the actual value they can bring directly. The discourse is broader and rather concerns the numerous opportunities related to the world of non-fungible tokens. NFTs are an excellent tool to connect directly to your fanbase and create multiple branding opportunities. They can therefore contribute to an effective increase in profit, especially if the brand has not yet started selling virtual products. As digital products, NFTs can reach a potentially huge audience. 

They also eliminate many problems typical of a physical asset from the outset: from hitches during shipping to production defects. At the same time, NFTs make it possible to reduce various costs typical of a “classic” commercial activity. Thanks to NFTs, brands can reach a virtually unlimited audience, reducing all costs associated with physical production. To develop marketing and digital marketing strategies capable of fully exploiting the potential value of NFTs, it is essential to plan the right level of correlation between different tools. For example, SEO is a fundamental tool to ensure that the target quickly reaches the NFTs offered by the brand. 

In the same way, it could be helpful to resort to influencer marketing, paying particular attention to choosing the most suitable talent. A brand that has already created a loyal online community will be able to communicate the world of NFT and digital art much more effectively. Any information, news, and opportunities could be shared via newsletters or (better) email marketing. Finally, nowadays, it isn’t easy to imagine a digital strategy that does not consider social campaigns. Also, Facebook, Instagram, and the like are perfect channels for collecting feedback in real-time. Feedback is the last element that is impossible not to take into account: a brand interested in satisfying its target must start from the knowledge of its desires and needs. 

Examples Of The Use Of NFTs: Clothing, Accessories, And Fashion

One of the sectors that started experimenting with the possibilities of NFT before the others are undoubted clothing: especially sportswear. From this point of view, Adidas was a natural precursor. The shoes, accessories, and sportswear firm generated over $ 23 million. The operation, called “Into The Metaverse,” led to the sale of 30,000 digital tokens, purchased for around 700 euros each (0.2 Ether). It is also difficult not to name Nike: a brand that had launched its first line of sneakers paired with NFT as early as 2019. 

More recently, the “mustache” brand was purchased from the specialized studio RTFKT to create collectibles in the form of non-fungible tokens. Asics, another footwear and sporting goods brand, also bet very early on the NFT world, creating a collection of limited edition digital sneakers. The sale of these NFTs, which came under the name Sunrise Red, helped finance a cultural exchange project between digital content creators from around the world. Another NFT sales project whose proceeds have been used for purposes worthy of mention is the one put in place by Ray-Ban. 

The eyewear brand has created a single digital artwork: a reinterpretation of the Aviator eyewear curated by Oliver Latta, which was auctioned and financed by the Art Trust.  Clothing, accessories, but also high fashion. In September 2021, Dolce & Gabbana presented the “Genesi” collection: a group of nine NFT digital artworks that set an accurate record, earning almost 6 million dollars. A few months earlier, Gucci had sold “Aria” at auction: its first non-fungible token inspired by a fashion film co-directed by Alessandro Michele. The proceeds from the sale went to UNICEF and funded fair access to Covid vaccinations. 

NFT Related To Food And Beverage

The world of NFTs has also proved particularly effective in food and beverage. Many brands in the sector have decided to bet on non-fungible tokens, often making them the protagonists of dedicated digital marketing campaigns. Coca-Cola has decided to celebrate International Friendship Day 2021 by selling 4NFT on the Open sea. The operation raised $ 575,000 in cash, which was donated to the Special Olympics sports organization. 

McDonald’s has also decided to focus on limited edition digital art. The famous fast food chain, in November 2021, launched its MCNFTs: a virtual collection that was presented in parallel with the return (also for a limited period) of the McRib sandwich. Budweiser, on the other hand, has bet on much higher numbers. The beer brand has launched a set consisting of nearly 2,000 NFTs on the market, which has brought in a collection of around one million dollars.

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