HomeARTIFICIAL INTELLIGENCEArtificial Intelligence: How It Has Changed Digital Scenarios

Artificial Intelligence: How It Has Changed Digital Scenarios

Artificial Intelligence has had an enormous development in recent years and an ever more significant impact on how we live and work. AI has changed many business processes thanks to new technologies and information technology advances.

What Is Artificial Intelligence

Artificial Intelligence is a branch of information technology that deals with the development of machines capable of carrying out such complex operations as to approach the capacity of human Intelligence. AI can make decisions based on data and information collected, automating specific processes. However, unlike humans, AI can analyze much more data in less time, fill in data gaps, and make accurate predictions. 

An exciting branch of Artificial Intelligence is Machine Learning, which deals with creating algorithms capable of learning independently and autonomously reprocessing data based on their knowledge. Today, Artificial Intelligence techniques are applied to many fields, from medicine to industry, production to marketing, human resource management, and the supply chain. AI can simplify and speed up the many operations carried out by companies.

AI And Digitization

The impact of AI mainly concerns the business aspects more related to mechanics or human work. However, the application of AI is much more than replacing a worker with a robot. Its development has also revolutionized areas characterized by a good level of digitization.

For example, Artificial Intelligence techniques can be used by an e-commerce site to provide a personalized experience to each user who accesses the official app, optimize content based on previous behaviors, or predict frequently asked questions to respond faster to those posed by consumers. Furthermore, thanks to artificial neural networks, e-commerce can detect user behavioral patterns and send targeted advertisements based on this data.

Business Areas That AI Has Revolutionized

Let’s now see the impact of AI on the main business areas. The decision-making processes computing capacity of Artificial Intelligence allows data processing to facilitate the prediction of price trends or risk assessments. This will enable decision-makers to make better and faster decisions in various areas, from pricing models to customer portfolio management.


Artificial Intelligence has helped to increase the productivity of companies thanks to the possibility of automating operations that require time and human resources. Furthermore, it allows production optimization through performance monitoring and asset maintenance planning. In other words, AI has improved process efficiency while reducing operational time and costs.


Artificial Intelligence and Machine Learning can help companies predict customer purchasing behavior to direct the activity of sales networks or create tailor-made offers. In addition, digital technologies can constantly monitor seller performance and transaction data to predict future trends and take corrective action.

Customer Service

AI can deliver personalized customer service quickly and through various automated channels, such as chatbots, voice assistants, and virtual assistants. This makes customer care more satisfying for the customer and facilitates the work of the staff, who can concentrate only on the most critical and demanding requests. Finally, in the case of products that require maintenance (e.g., machinery), AI makes it possible to predict in advance when the product needs intervention so that a person in charge notifies the customer in advance. This improves the customer’s customer experience and helps the business avoid more significant problems. 

Management Of Human Resources

Artificial Intelligence and Machine Learning techniques have made it possible to manage human resources more efficiently, both from the point of view of training and recruitment. Thanks to AI, it is possible to identify the right talents, optimize tasks assignment, and select the most suitable candidates for specific positions.


Artificial Intelligence and robotics also contribute to logistics optimization, from transport to inventory tracking. Thanks to Artificial Intelligence techniques, today, it is possible to predict delivery times, optimal rotations, and the number of goods transported at a given moment.


AI and Machine Learning allow you to optimize marketing activities, offer personalized content, and create more precisely targeted campaigns thanks to the possibility of collecting data in real-time from digital channels. This reduces human errors and wasted budgets. But AI can also autonomously generate content in different formats, from texts to videos, thus helping the marketing department in their production and distribution.

Cyber ​​Security

Artificial Intelligence and Machine Learning allow you to detect any threats to IT security faster and more accurately, whether they are hacker attacks or data breaches. AI can identify patterns of abnormal behavior that would otherwise go unnoticed. In addition, AI technologies can create a machine learning-based model that helps make decisions from a security perspective.

Supply Chain And Artificial Intelligence

The application of AI is not limited only to a single company but also concerns the control of the entire supply chain. AI makes it possible to predict production times and quantities, understand customer demand, and identify any problems in the logistics flow. This enables more efficient management of the supply chain while reducing operating costs at the same time. In conclusion, Artificial Intelligence has made possible a revolution in digital, business, and industrial processes. However, its development is still ongoing, and we may see even more disruptive applications in the future.

Also Read: How To Digitize Your Onboarding Processes?

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