HomeBUSINESSB2B E-commerce: What Are The Types And What Advantages

B2B E-commerce: What Are The Types And What Advantages

The phrasing Ecommerce B2B alludes to different kinds of electronic trade, joined by how they are bound for other organizations: what are they and the benefits of opening an Internet-based store of this sort. On account of the Coronavirus pandemic, deals made in online business mode have expanded altogether lately. Many organizations have selected this arrangement during the most basic months of the Covid-19 crisis. 

In any case, there are as yet a few organizations, maybe more connected to more conventional deals instruments, which are thinking about whether or not to make this stride. To comprehend if it merits opening a web-based store, it is vital to know definitively what web based business is and, most importantly, to assess the numerous features of this idea. Talking commonly about web-based business hazards doesn’t give the right aspect to the multiple ramifications of electronic trade. 

There are various sorts of internet business and, among these, various further sub-classifications. In the following lines, we will exhaustively discuss the particular field of B2B eCommerce, dissecting the different existing sorts and the benefits that can help the individuals who choose to open an Internet-based store for other organizations.

Ecommerce: Definition And Types

The significance of the expression “e-commerce” has changed over the long haul. While, first and foremost, it implied the innovative help hidden business exchanges in electronic structure, throughout the long term, its definition has come to incorporate any acquisition of labor and products brought out through the Internet utilizing secure servers and online installment administrations. Concerning the different heroes of the business exchange, it is possible to distinguish various plans of action for online business.

The four main models are:

  1. B2B e-commerce, i.e., Business-to-Business, which concerns commercial transactions between companies;
  2. B2C eCommerce, i.e., Business-to-Consumer, which concerns commercial transactions between a company (seller) and a consumer (buyer):
  3. C2C eCommerce, i.e., Consumer-to-Consumer, which concerns commercial transactions between consumers;
  4. C2B e-commerce, i.e., Consumer-to-Business, concerns commercial transactions between a consumer (seller) and businesses (buyers).

B2B Ecommerce: Definition, Advantages, And Types

As mentioned, B2B eCommerce is that particular model of electronic commerce that concerns commercial transactions between companies or between professionals (holders of VAT numbers). Although the advertising standards of a B2B eCommerce are generously like those ordinarily applied in B2C eCommerce (i.e., among organizations and last customers), there are different contrasts between the two models, for example, to require various methodologies. 

The vitally one worries that in the B2C region, the last buyer continues with the buy dependent on a need or a drive that can likewise be of a passionate sort. Conversely, in the B2B kind of eCommerce, the resource needs become more explicit, and the business cycle is more expressed. One more large distinction lies in the connection between vendor and purchaser. While the B2C model regularly finishes with the offer of the item or administration, it is possibly more enduring in the B2B model. The benefits presented by a B2B eCommerce stage are complex.

Specifically, it allows you to:

  1. improve the management of suppliers and customers, perhaps through the use of management software for companies;
  2. have the opportunity to analyze sales data in a more in-depth and practical way to make strategic data-driven decisions then;
  3. reach new customers where they now prefer to buy that is, online;
  4. Create new sales among customers through personalized offers and cross-selling and up-selling strategies.

Now that we have explored the advantages of B2B eCommerce, it is appropriate to clarify that the term Business-To-Business includes various forms of e-commerce, each with its peculiarities. The main types of B2B eCommerce are 4.

B2B2C Ecommerce

E- Commerce type B2B2C (Business-to-Consumer) provides that a wholesaler or manufacturer reaches the final consumer collaborating with the a’ company of B2B or through a direct sales system. Transactions occur on the web, through eCommerce sites, virtual showcases, or apps. Generally, the final consumer knows that the company from which he makes the purchase and the one from which he receives the product/service purchased are two different companies.


Wholesale is another particular type of B2B commerce. It is a widely adopted sale form, especially in certain areas (construction, retail, and catering). Also, in recent years, the eCommerce model has become increasingly widespread in this specific field, thanks to the possibility for wholesalers to more easily show their products and offer a better shopping experience.


Even in sales made by manufacturers, transactions are increasingly moving online. In this context, manufacturers’ finished products are not sold directly to consumers but to other manufacturers or wholesalers.


Many manufacturers collaborate with distributors, who have the task of giving visibility to products/services, decreasing the time between sale and delivery, improving the customer’s shopping experience, and, in general, increasing sales. Also, in this case, the B2B e-commerce mode offers further growth opportunities for producers and distributors.

Also Read: Five Tips To Boost Retail Sales

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